Psychology applied to business
EnneaSales™ Test is an advanced sales behaviour assessment designed for sales professionals, commercial teams and organisations seeking a deeper understanding of how they sell.
Using a proprietary model based on the Enneagram applied to sales, the assessment identifies your primary EnneaSales™ Type, your secondary EnneaSales™ Type, your Farmer, Balanced or Hunter Customer Approach and your Growth Mindset level. You receive a personalised report highlighting effectiveness levers, attention areas and profile influences, with practical insight to improve sales effectiveness, performance and individual development.
The assessment
EnneaSales™ Test helps professionals and organisations identify their natural sales style, understand what shapes customer relationships and strengthen commercial effectiveness through an in-depth view of professional behaviour.
Personalised report
At the end of the assessment, you receive a structured view of your sales style: primary and secondary EnneaSales™ Types, Farmer/Balanced/Hunter Customer Approach, Growth Mindset, effectiveness levers, attention areas and six chapters on the main commercial dynamics.
Individual sales assessment
Confidential report
Sales profile analysis
Prepared for
Primary profile
E3The Strategic PerformerSecondary profile
E8The Challenger LeaderIdentify the profile behind your natural way of selling, communicating and negotiating. Understanding your style helps you use your effectiveness levers and improve your impact on customers.
The report highlights behaviours that support effectiveness and automatic patterns that may limit it under pressure or in complex sales situations.
Understand how your profile shapes trust, objections, conflict and people leadership, so you can improve relationships with customers, colleagues and teams.
Turn your profile insight into practical strategies to increase sales effectiveness, manage relationships more effectively and build a coherent development path.
For companies
For HR Directors, Sales Leaders and organisations: EnneaSales™ Test helps companies understand what truly drives their people's sales performance.
The platform identifies sales style, Farmer/Balanced/Hunter Customer Approach, Growth Mindset, decision-making preferences, relationship approach, leadership potential and development priorities. Each participant receives a report designed for coaching, mentoring, onboarding and targeted development.
The dashboard combines EnneaSales™ Type distribution, Farmer/Balanced/Hunter Customer Approach and Growth Mindset levels, giving HR a clear view of team dynamics and balance. Analytics support better-informed decisions on selection, team composition, talent development, coaching and mentoring by highlighting strengths, attention areas and organisational levers.
Sales and HR leaders gain insight for selection, succession planning, management development, team design and performance management, turning behavioural data into more focused decisions.
Method
The Enneagram applied to sales, with a focus on behaviour, relationships and commercial performance.
The assessment items and model were developed with psychologists, psychotherapists and academic supervision.
The report translates your profile into practical levers for individual development, coaching, mentoring, leadership and customer management.
EnneaSales™ Test is built on the Enneagram of Personality, a behavioural interpretation model that has evolved over decades and is now also applied to professional and commercial contexts to explore recurring human dynamics.
The Enneagram was reframed in 1970 by psychologist Oscar Ichazo as a tool for psychological inquiry, attracting the attention of internationally recognised scholars. Chilean psychiatrist Claudio Naranjo was among the first to integrate it with contemporary psychology. Work in Humanistic and Transpersonal Psychology subsequently helped bring the model into professional and academic settings. Today, the Enneagram is widely used across Europe, Japan, Australia and the United States.
EnneaSales™ Test applies this established model to the sales context through a rigorous methodology. Assessment items were developed with psychologists and psychotherapists, with a validation process led by Dr Francesco Bocci, Adlerian psychologist and psychotherapist, under the scientific supervision of Prof Marcello Sarini (Computer Science researcher).
Francesco Bocci is an Adlerian psychologist and psychotherapist, founder of Video Game Therapy, board member of the Italian Society of Individual Psychology, co-founder of Centro Clinico Il Telaio and lecturer at the Adlerian School of Psychotherapy in Brescia.
Marcello Sarini has been a Computer Science researcher (INF/01) in the Department of Psychology at the University of Milano-Bicocca since 2004.
Every solution delivers clear, usable output: EnneaSales™ Types, Farmer, Balanced or Hunter Customer Approach, Growth Mindset, effectiveness levers and attention areas.
Standard
€290.00
VAT included
Discover your primary and secondary EnneaSales™ Types, your Farmer/Balanced/Hunter Customer Approach and your Growth Mindset level. The report connects these results to effectiveness levers, attention areas and hunting, farming, account management, negotiation and stakeholder dynamics, offering practical guidance for more intentional sales development.
Business
For HR, sales leadership and management: combine individual reports and aggregate dashboards to understand EnneaSales™ Type distribution, Farmer/Balanced/Hunter Customer Approach and Growth Mindset. Reveal team patterns and balance, and create a structured basis for selection, team composition, coaching, mentoring and development alongside skills, experience and performance data.
Custom
For coaches, trainers, consultants and professionals who want to include EnneaSales™ Test in training, advisory and sales development programmes.
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