Psychology applied to business
EnneaSales™ Test is an advanced sales behaviour assessment designed for sales professionals, commercial teams and organisations seeking a deeper understanding of how they sell.
Using a proprietary model based on the Enneagram applied to sales, the assessment identifies your primary EnneaSales™ Type, your secondary EnneaSales™ Type, your Farmer, Balanced or Hunter Customer Approach and your Sales Growth Mindset level. You receive a personalised report highlighting effectiveness levers, attention areas and profile influences, with practical insight to improve sales effectiveness, performance and individual development.
The assessment
EnneaSales™ Test helps professionals and organisations identify their natural sales style, understand what shapes customer relationships and strengthen commercial effectiveness through an in-depth view of professional behaviour.
EnneaSales™ Test is available in Italian and English.
Personalised report
At the end of the assessment, you receive a structured view of your sales style: primary and secondary EnneaSales™ Types, Farmer/Balanced/Hunter Customer Approach, Sales Growth Mindset, effectiveness levers, attention areas and six chapters on the main commercial dynamics.
Individual sales assessment
Confidential report
Sales profile analysis
Prepared for
Primary profile
E3The Strategic PerformerSecondary profile
E8The Challenger LeaderIdentify the profile behind your natural way of selling, communicating and negotiating. Understanding your style helps you use your effectiveness levers and improve your impact on customers.
The report highlights behaviours that support effectiveness and automatic patterns that may limit it under pressure or in complex sales situations.
Understand how your profile shapes trust, objections, conflict and people leadership, so you can improve relationships with customers, colleagues and teams.
Turn your profile insight into practical strategies to increase sales effectiveness, manage relationships more effectively and build a coherent development path.
For companies
For HR Directors, Sales Leaders and organisations: EnneaSales™ Test helps companies understand what truly drives their people's sales performance.
The platform identifies sales style, Farmer/Balanced/Hunter Customer Approach, Sales Growth Mindset, decision-making preferences, relationship approach, leadership potential and development priorities. Each participant receives a report designed for coaching, mentoring, onboarding and targeted development.
The dashboard combines EnneaSales™ Type distribution, the Farmer/Balanced/Hunter Customer Approach and Sales Growth Mindset levels, giving HR and sales leaders a clear view of team composition and dynamics. Analytics reveal complementarities, concentrations, balance and development areas, supporting broader professional assessment, team composition, training, coaching, mentoring and talent development.
Sales and HR leaders gain insight for broader professional assessment, succession planning, management development, team design and performance management, always integrating behavioural data with skills, experience and real results.
Method
The Enneagram applied to sales, with a focus on behaviour, relationships and commercial performance.
The assessment items and model were developed and reviewed with psychologists, psychotherapists and academic supervision.
The report translates your profile into practical levers for individual development, training, coaching, mentoring, leadership and customer management.
The Sales Growth Mindset indicator developed for the EnneaSales™ Test draws on theoretical and academic foundations from sales-specific literature, including Novell, Machleit and Sojka (2016) on implicit theories of selling ability, Angela Duckworth, Christopher Peterson, Michael Matthews and Dennis Kelly (2007) on the construct of grit, and Spiro and Weitz on adaptive selling. Dweck's (1999) work on implicit theories of intelligence also provides one of the underlying theoretical foundations.
The indicator is developed for learning, professional development and role-orientation purposes. It must not be used as a diagnostic instrument or standalone selection criterion; results should be integrated with feedback interviews and real performance evidence.
EnneaSales™ Test is built on the Enneagram of Personality, a behavioural interpretation model that has evolved over decades and is now also applied to professional and commercial contexts to explore recurring human dynamics.
The Enneagram was reframed in 1970 by psychologist Oscar Ichazo as a tool for psychological inquiry, attracting the attention of internationally recognised scholars. Chilean psychiatrist Claudio Naranjo was among the first to integrate it with contemporary psychology. Work in Humanistic and Transpersonal Psychology subsequently helped bring the model into professional and academic settings. Today, the Enneagram is widely used across Europe, Japan, Australia and the United States.
EnneaSales™ Test applies this established model to the sales context through a rigorous methodology. Assessment items were developed with psychologists and psychotherapists, with a methodological review led by Dr Francesco Bocci, Adlerian psychologist and psychotherapist, under the scientific supervision of Prof Marcello Sarini (Computer Science researcher).
Francesco Bocci is an Adlerian psychologist and psychotherapist, founder of Video Game Therapy, member of the Italian Society of Individual Psychology, member of the New Technologies Working Group of the Order of Psychologists of Lombardy, co-founder of Centro Clinico Il Telaio and lecturer at the Adlerian School of Psychotherapy in Brescia.
Marcello Sarini has been a Computer Science researcher (INF/01) in the Department of Psychology at the University of Milano-Bicocca since 2004.
Every solution delivers clear, usable output: EnneaSales™ Types, Farmer, Balanced or Hunter Customer Approach, Sales Growth Mindset, effectiveness levers and attention areas.
Standard
€290.00
VAT included
Discover your primary and secondary EnneaSales™ Types, your Farmer/Balanced/Hunter Customer Approach and your Sales Growth Mindset level. The report connects these results to effectiveness levers, attention areas and hunting, farming, account management, negotiation and stakeholder dynamics, offering practical guidance for more intentional sales development.
Business
For HR, sales leadership and management: combine individual reports and aggregate dashboards to understand EnneaSales™ Type distribution, Farmer/Balanced/Hunter Customer Approach and Sales Growth Mindset. Reveal team patterns and balance, supporting professional assessment, team composition, coaching, mentoring and development alongside skills, experience and performance evidence.
Custom
For coaches, trainers, consultants and professionals who want to include EnneaSales™ Test in training, advisory and sales development programmes.
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